• +254703659032
  • frontdesk@east.ac.ke | ictsupport@east.ac.ke
  • Buruburu | Kitengela
Apply Now

Bachelor of Arts in Business Administration

The Bachelor of Business Administration (BBA) at EAST University prepares students for leadership in business, entrepreneurship, and organisational management. The programme integrates core business disciplines with ethical leadership and strategic thinking.

 

Learning Outcomes

  • Apply core business concepts across key disciplines
  • Demonstrate leadership and strategic thinking
  • Evaluate ethical and legal business issues
  • Analyse business data for decision-making
  • Develop innovative and entrepreneurial solutions

Who Should Apply?

This programme is ideal for:

  • Students aspiring to business leadership roles
  • Entrepreneurs seeking foundational management knowledge
  • Professionals planning postgraduate business studies
  • Individuals interested in corporate or nonprofit management
  •  

Career Prospects & Pathways

Graduates may pursue roles such as:

  • Business Manager

  • Marketing Officer

  • HR Officer

  • Operations Supervisor

  • Entrepreneur

  • Financial Services Officer

The BBA provides a foundation for MBA or other postgraduate business studies.

Qualifications

C+ or Div 2 & above or C-/Div 3
& diploma from a recognised university)

  • Typically: 4 years

  • Included: practice

The programme is offered through flexible delivery options to accommodate working professionals:

  • Full-time (On campus)

  • Part-time (Evenings/Weekends)

  • Blended/Hybrid Learning (Online courses with in-person intensives)

Our fees are affordable, with flexible payment plans.

Got a Question?

Phone: 0742612609 / 0742612391

Apply Now
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Quick Links

School Portal
E-Learning
EAST Library
Research Center

Contacts

frontdesk@east.ac.ke
admissions@east.ac.ke
ictsupport@east.ac.ke

Buruburu: 0703659032
Kitengela: 0716903409
Admissions: 0742612391 | 0742612069

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