- +25414244892
- frontdesk@east.ac.ke | ictsupport@east.ac.ke
- Buruburu | Kitengela
The Bachelor of Business Administration (BBA) at EAST University prepares students for leadership in business, entrepreneurship, and organisational management. The programme integrates core business disciplines with ethical leadership and strategic thinking.
Learning Outcomes
Apply core business concepts in accounting, finance, marketing, and management.
Demonstrate effective leadership and strategic thinking in business environments.
Evaluate ethical and legal issues in business decision-making.
Analyze business data and use it to solve complex organizational problems.
Develop innovative solutions and entrepreneurial skills for modern business challenges.
This programme is ideal for:
Students aspiring to business leadership roles
Entrepreneurs seeking foundational management knowledge
Professionals planning postgraduate business studies
Individuals interested in corporate or nonprofit management
Graduates may pursue roles such as:
Business Manager
Marketing Officer
HR Officer
Operations Supervisor
Entrepreneur
Financial Services Officer
The BBA provides a foundation for MBA or other postgraduate business studies.
The curriculum integrates:
Core business theory and practice
Financial and managerial accounting
Marketing strategy and research
Business law and ethics
Entrepreneurship development
Industry attachment or internship
The programme is offered through flexible delivery options to accommodate working professionals:
Full-time (On campus)
Part-time (Evenings/Weekends)
Blended/Hybrid Learning (Online courses with in-person intensives)
Typically: 4 years
Applicants must meet:
info@east.ac.ke
admissions@east.ac.ke
ictsupport@east.ac.ke
Buruburu: 0714244892
Kitengela: 0716903409
Admissions: 0742612391 | 0742612069
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